Zara brand features
ZARA owns more than 400 professional designers, a year of goods more than 120000, it is 5 times of the industry, the average age and the designer only 25 years old, they shuttle in Milan, Tokyo, New York and Paris are to watch the fashion show at any time, the design idea in order to collect with the most the new trend, and then follow the launch simulation high stylish feel fashion items, and the speed is very shocking, two times a week replenishment shelves, every three weeks will be full of replacement, the global store in two weeks can be conducted more new high end goods jig exchange rate, also accelerated the customers back to the store, because consumers have been established in virtually ZARA at any time is an important image of something new.
In addition, the ZARA design group in real time with global ZARA manager for the conference call, through understanding reaction of local sales and customer, design direction of flexible adjustment of commodities, for customers of the variety and taste, the customer to purchase at the same time, the clerk has been the product features and customer data entered into the computer. By the transmission of data to the headquarters of the ZARA design group can master all kinds of precise marketing analysis and customer preferences, coupled with their professional fashion sensitivity, to determine the design to the next batch of goods with the quantity, so that goods can play the biggest sales rate, also means that can effectively depress inventory the rate of.
Take a look at Zara 09 autumn and winter promotional brochure you will see. From the soft woolen coat, knitted sweater has exaggerated dramatic; from the shallow earth color, purple, blue, and green trousers, it seems, this autumn, a black dress is becoming obsolete.
Whether it is green pants, red lining, flash or texture of the suit jacket, everything in the subversion of the "low-key" men's idea. This fall, if you do not "flash", then at least give me a "color" look! ZARA success of the three law.
Zara brand story
Established in 1975 in Spain ZARA, belonging to the Inditex group, is ranked third in the world ranked first in Spain clothing manufacturers, in 56 countries around the world, set up more than more than 2 thousand of the clothing chain.
ZARA 深受全球时尚青年的喜爱，设计师品牌的优异设计，价格却更为低廉，简单来说就是让平民拥抱High Fashion。
ZARA by the global fashion youth's favorite designer brand excellent design, the price is much cheaper, in simple terms is to allow civilians to embrace High Fashion.
ZARA 充分迎合了大众对于流行趋势热衷追逐的心态：穿得体面，且不会倾家荡产。ZARA 的定价略低于商场里的品牌女装，而它的款式色彩特别丰富。
ZARA fully meet the public for fashion trends are keen to chase the mentality: Dress decent, and will not go bankrupt. The price of ZARA is slightly lower than the brand in the market, and its style is particularly rich in color.
Here, we can not only find out the latest fashion item, can also be found in any of the basic needs and accessories, coupled with the design of rich men and children, a family of costume or even can one-stop shopping.
In simple terms, customers can spend less than 1/10 of the price of top brands, to enjoy the design of top brands, because it can copy the most popular design in a very short time, and quickly spread to all over the world shop.
打个比方，今天你在米兰看到的当季最新款的裙子，10天后，就可以在北京世贸天阶的ZARA 店里买到神似的衣服。ZARA 每年设计出来的新款将近5万种，真正投入市场销售的大约12000多种，是其竞争对手平均的5倍。
For example, when you see the skirt, the latest season of 10 days in Milan today, you can buy in the store in Beijing the place ZARA clothes. ZARA designed nearly 50 thousand new year, the real market sales of about more than 12000 kinds, is the average of its competitors of the times of 5.
The secret is: ZARA owns more than 200 professional designers, the average age of only 25 years old, they were always shuttling between Paris, Milan, New York and Tokyo are the major fashion show, and the fastest launch simulation of fashion items.
In the design of the headquarters of the ZARA center is located in the two floor, with an open space of 700 square meters, from different ethnic groups in 20 countries young designers in the decision-making layer is responsible for the art direction under the leadership of the integration of the latest information on fashion, style and design revision, a new series of clothing.
They are composed of design experts, market analysts and buyers of the professional team, together of popular style, color, fabric are discussed, and the retail price and cost quickly agreed, and then decide whether to put into operation.
ZARA products from design, production to try and store sales, spend an average of only three weeks, the fastest one week. In China, with the fast for Metersbonwe, this process also 80 days.