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zara童装品牌介绍

zara品牌特色
Zara brand features

这是一张关于ZARA童装的图片
ZARA旗下拥有400余位的专业设计师,一年推出的商品超过120000款,可说是同业的5倍之多,而且设计师其平均岁数只有25岁,他们随时穿梭于米兰、东京、纽约、巴黎等时尚重地观看服装秀,以撷取设计理念与最新的潮流趋势,进而仿真仿效推出高时髦感的时尚单品,而且速度之快十分令人震惊,每周两次的补货上架,每隔三周就要全面性的汰旧换新,全球各店在两周内就可同步进行更新完毕,极高的商品汰换率,也加快了顾客上门的回店率,因为消费者已于无形中建立起ZARA随时都有新东西的重要形象。
ZARA owns more than 400 professional designers, a year of goods more than 120000, it is 5 times of the industry, the average age and the designer only 25 years old, they shuttle in Milan, Tokyo, New York and Paris are to watch the fashion show at any time, the design idea in order to collect with the most the new trend, and then follow the launch simulation high stylish feel fashion items, and the speed is very shocking, two times a week replenishment shelves, every three weeks will be full of replacement, the global store in two weeks can be conducted more new high end goods jig exchange rate, also accelerated the customers back to the store, because consumers have been established in virtually ZARA at any time is an important image of something new.


除此之外,ZARA设计群也实时与全球各地的ZARA店长进行电话会议,透过了解各地的销售状况与顾客反应,来灵活变通调整商品的设计方向,因应客人的百变口味,而且在顾客购买的同时,店员已经将商品特征以及顾客资料输入计算机,藉由网际传输将数据送回ZARA总部,设计群则可掌握各种精确的销售分析与顾客喜好,再加上本身专业的时尚敏锐度,来决定下一批商品的设计走向与数量,如此一来,商品即可发挥最大销售率,也意味着能有效压低库存的出现率。
In addition, the ZARA design group in real time with global ZARA manager for the conference call, through understanding reaction of local sales and customer, design direction of flexible adjustment of commodities, for customers of the variety and taste, the customer to purchase at the same time, the clerk has been the product features and customer data entered into the computer. By the transmission of data to the headquarters of the ZARA design group can master all kinds of precise marketing analysis and customer preferences, coupled with their professional fashion sensitivity, to determine the design to the next batch of goods with the quantity, so that goods can play the biggest sales rate, also means that can effectively depress inventory the rate of.


来看看zara 09秋冬的宣传画册你就一目了然了。从软呢子外套,到夸张的具有戏剧性的针织毛衣;从浅紫色,大地色系,到蓝色,甚至绿色裤子,看来,这个秋天,一身黑的行头,已经开始过时了。
Take a look at Zara 09 autumn and winter promotional brochure you will see. From the soft woolen coat, knitted sweater has exaggerated dramatic; from the shallow earth color, purple, blue, and green trousers, it seems, this autumn, a black dress is becoming obsolete.


不论是绿色的裤子,红色的里子,还是闪光质感的西装夹克,一切都在颠覆着“低调”的男装理念。这个秋天,如果你不“闪光”,那么至少给我点“颜色”看看!ZARA成功之道三法则。
Whether it is green pants, red lining, flash or texture of the suit jacket, everything in the subversion of the "low-key" men's idea. This fall, if you do not "flash", then at least give me a "color" look! ZARA success of the three law.


zara品牌故事
Zara brand story

 


1975年设立于西班牙的ZARA,隶属于Inditex集团,为全球排名第三、西班牙排名第一的服装商,在世界各地56个国家内,设立超过两千多家的服装连锁店。
Established in 1975 in Spain ZARA, belonging to the Inditex group, is ranked third in the world ranked first in Spain clothing manufacturers, in 56 countries around the world, set up more than more than 2 thousand of the clothing chain.


ZARA 深受全球时尚青年的喜爱,设计师品牌的优异设计,价格却更为低廉,简单来说就是让平民拥抱High Fashion。
ZARA by the global fashion youth's favorite designer brand excellent design, the price is much cheaper, in simple terms is to allow civilians to embrace High Fashion.


ZARA 充分迎合了大众对于流行趋势热衷追逐的心态:穿得体面,且不会倾家荡产。ZARA 的定价略低于商场里的品牌女装,而它的款式色彩特别丰富。
ZARA fully meet the public for fashion trends are keen to chase the mentality: Dress decent, and will not go bankrupt. The price of ZARA is slightly lower than the brand in the market, and its style is particularly rich in color.


在这里,既可以找到最新的时髦单品,也可以找到任何需要的基本款和配饰,再加上设计丰富的男装和童装,一个家庭的服装造型甚至都可以一站式购齐。
Here, we can not only find out the latest fashion item, can also be found in any of the basic needs and accessories, coupled with the design of rich men and children, a family of costume or even can one-stop shopping.


简单来说,顾客可以花费不到顶级品牌十分之一的价格,享受到顶级品牌的设计,因为它可以在极短的时间内复制最流行的设计,并且迅速推广到世界各地的店里。
In simple terms, customers can spend less than 1/10 of the price of top brands, to enjoy the design of top brands, because it can copy the most popular design in a very short time, and quickly spread to all over the world shop.


打个比方,今天你在米兰看到的当季最新款的裙子,10天后,就可以在北京世贸天阶的ZARA 店里买到神似的衣服。ZARA 每年设计出来的新款将近5万种,真正投入市场销售的大约12000多种,是其竞争对手平均的5倍。
For example, when you see the skirt, the latest season of 10 days in Milan today, you can buy in the store in Beijing the place ZARA clothes. ZARA designed nearly 50 thousand new year, the real market sales of about more than 12000 kinds, is the average of its competitors of the times of 5.


ZARA 的秘密就在于:旗下拥有超过200名的专业设计师,平均年龄只有25岁,他们随时穿梭于巴黎、米兰、纽约、东京等时装之都的各大秀场,并以最快的速度推出仿真时尚单品。
The secret is: ZARA owns more than 200 professional designers, the average age of only 25 years old, they were always shuttling between Paris, Milan, New York and Tokyo are the major fashion show, and the fastest launch simulation of fashion items.


在位于ZARA 总部二楼的设计中心,拥有700平方米的开放式空间,来自20个国家不同种族的年轻设计师,在负责艺术指导的决策层的领导下,整合最新的流行信息,对款式风格进行改版设计,并组合成新的服装系列。
In the design of the headquarters of the ZARA center is located in the two floor, with an open space of 700 square meters, from different ethnic groups in 20 countries young designers in the decision-making layer is responsible for the art direction under the leadership of the integration of the latest information on fashion, style and design revision, a new series of clothing.


他们由设计专家、市场分析专家及买手组成的专业团队,共同对可能流行的款式、花色、面料进行讨论,并对零售价格及成本迅速达成一致,进而决定是否投产。
They are composed of design experts, market analysts and buyers of the professional team, together of popular style, color, fabric are discussed, and the retail price and cost quickly agreed, and then decide whether to put into operation.


ZARA的商品从设计、试做、生产到店面销售,平均只花三周时间,最快的只用一周。而在国内,以快著称的美特斯邦威,完成这一过程还要80天的时间。
ZARA products from design, production to try and store sales, spend an average of only three weeks, the fastest one week. In China, with the fast for Metersbonwe, this process also 80 days.

 

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分类:童装品牌| 发布:zhangwen63| 查看: | 发表时间:2017-1-6
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