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纯色雅园

  ( C&S纯色雅园)定位于城市大众家庭的童装品牌,以儿童快乐,自由的生活文化为核心,倡导“时尚、怜家、健康、绿色、环保” 穿着舒适为理念,产品设计紧抓时尚资讯,色彩强调流行与搭配,呈现童装品牌新意向,在产品做工上,公司拥有多重质检部门,确保每一件产品做工精细,穿着舒适。

  纯色雅园通过品牌化、市场化的持续运作,以其高速的发展强劲势头,从销售总额、市场扩展的规模上已成为国内童装颇具影响力和市场高占有率的童装品牌,目前拥有覆盖全国多个城市的特许连锁网点年销售额1000多万,形成了较为完整的市场营销网络格局。

  ( C&S纯色雅园)正在为“做中国最好的童装,打造中国一流童装!”目标而努力,并将实现从一个以童装为核心价值的品牌提升到儿童综合用品型的品牌,使( C&S纯色雅园)成为儿童成长空间综合用品的领军品牌引。

  ( C&S纯色雅园)品牌定位:

  风格定位:时尚,高雅,的伶家女孩。

  年龄定位:2-6岁的学龄前儿童,7-8岁青少年。

  价格定位;针对一二线城市的普通家庭为重,三四线为辅。

  利益定位:为顾客创出最大的性价比。

  渠道定位:旺街铺为主,商场专柜为辅。

  宣传用语:永远做快乐,高雅伶家女孩的旗帜。

  品牌愿望:立足自身,努力为顾客做一个最可信赖的童装品牌。

  (C&S solid house) located in the city popular families of children's wear brand, with children happy, free life culture as the core, advocating"fashion, health, family, love green, environmental protection"comfortable to wear as a concept, product design to fashion information,fashion and color collocation, show children's wear brand new intention,in the product well, the company has multiple quality inspectiondepartments, to ensure that every product fine workmanship,comfortable to wear.

  Pure house through continuous operation of the brand, market, with its rapid development momentum, the total sales, market expansion has become China's influential and high market share of children's wear brand, currently has covered the national many city Xu Liansuo outletswith annual sales of about 10000000, formed a marketing network the pattern is complete.

  (C&S solid house) is "do China best children's clothing, to create first-class China children!" goal, and will realize the upgrade from achildren's wear as the core value of the brand to integrated activitieschildren oriented brand, make (C&S solid house) and become the leading children's growth space integrated supplies brand.

  (C&S solid house) brand positioning:

  Style: fashion, elegant, chief of the girl.

  Age: preschool children aged 2-6 years, 7-8 years old adolescents.

  Price positioning; for a second city of ordinary family, supplemented bythree or four line.

  Orientation of interests: for customers to create the largest price.

  Channel positioning: Wang street shops, shopping malls counterssupplement.

  Advertising: always be happy, elegant music girl flag.

 

  Brand aspirations: Based on their own, try to do one of the most trustedbrand for customers.

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标签:纯色雅园国内品牌童装
分类:北京外贸童装批发| 发布:zhangwen63| 查看: | 发表时间:2014-7-16
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