贝贝依依童装品牌和其他品牌鲜明、可爱的形象相比，贝贝依依更侧重于在 贝贝依依品牌内涵上下工夫，以“打造新一代绿色童装品牌”为宗旨，在世上感中强调“健康、精致、贴心”，每年推出数百款搭配性好的新产品，为追求多彩个性的孩子们打造新的形象。Compared to Pepe Bea Bea's brand and other brand vivid, lovely image, Pepe Bea Bea has focused on the Pepe Bea Bea brand connotation in time, to "build a new generation of green brand" for the purpose, in the sense that "healthy, delicate,sweet", each year hundreds of new products, with good, to create a new image for the pursuit of colorful personality of children.
“贝贝依依”将产品的设计开发能力视为童装行业的核心竞争力之一。贝贝依依每年均要推出100多个搭配性好的新款产品，装扮少年儿童的美好生活，让孩子们在快乐的环境中感觉精彩的世界。“健康、时尚、精致、贴心”是“贝贝依依”童装为追求多彩个性的孩子们全力打造的全新选择。"Bbyy" product design and development capability is regarded as one of the core competitiveness of children's wear industry. Pepe Bea Bea each year to launch more than 100 new products with good, dress up the children a better life, let the children feel wonderful world in a happy environment. "Health, fashion, elegant, intimate" is"bbyy" wear new pursue colorful children to build.
“贝贝依依”以红的激情、黄的活泼二者合一的橙黄作为主色调，表达出小孩内心的活泼和激情。再辅以相应的颜色搭配，开发出的童装产品有着鲜明的个性，备受市场青睐。"Bbyy" red passion, yellow and two for an orange as the main colors, express the childlively and passionate heart. And corresponding color collocation, develop children'sproducts has a distinct personality, favored by the market.
更为与众不同的是，“贝贝依依”为适应市场变化和发展的潮流，适时提出了“新环保、新童装”的理念，着力打造新一代绿色童装。“贝贝依依”童装全面顾及儿童的生理特征，全心全意呵护孩子们的身心健康，从面料到辅料、从染色到印花，“贝贝依依”童装的每 贝贝依依一道工序、每一处细节都严格符合国家标准。“贝贝依依”童装原料全部选择了环保型的优质产品，力求在展现孩子们的多彩个性空间的同时，给他们更多的安全和健康。More out of the ordinary is, "Pepe Bea Bea" in order to adapt to market changes anddevelopment trend, timely put forward the "new environment, new clothes" concept,and strive to create a new generation of green clothing. "Pepe Bea Bea" children'scomprehensive physiological characteristics of children care, put one's heart and soul into the physical and mental health of children, from fabrics to accessories, from coloring to stamp, "Pepe Bea Bea Pepe Bea Bea" children's clothing every procedure,every detail in strict compliance with national standards. "Bbyy" wear all raw materialsselection of environmentally friendly products, in order to show the colorful personalityspace of the children's safety and health at the same time, give them more.
贝贝依依童装进入市场以来，以童装休闲化为切入点，“高起点、高档次、低价位”为经营发展战略，但这并不足以在品牌林立的童装中脱颖而出。该公司喊出了独特口号“让孩子穿得放心、开心”，把环保作为品牌的第一要义来诠释，确立了“新环保、新童装”，使得其逐渐获得市场和消费者的认可。虽然定位于儿童大众化休闲服饰，却时刻保持敏锐时尚的嗅觉，从选择面料入手，重设计、重管理，着力打造新一代绿色童装品牌。Since Pepe Bea Bea's entry into the market, to children's leisure as the breakthrough point, "high starting point, high-quality, low price" for the business development strategy, but it is not sufficient to talent showing itself in the many brands of children.The company to shout the slogan "let the children wear special rest assured, happy",the first prerequisite to environmental protection as a brand to interpret, established the "new environment, new clothes", make it gradually gained market recognition and consumer. Although located in the children's popular leisure clothing, but keep a keen fashion sense, starting from the selection of fabrics, design, management, and strive to create a new generation of green brand.