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Coobile 酷比乐

  “Coobile 酷比乐”的童装品牌文化内涵在于我们将现实世界的每个孩子都视为可以培养和塑造成可爱、善良、真诚、聪明、正直。。。。。的孩子。但现实世界的每个孩子都互有个性,她们有不同的性格、成长经历、家庭背景等。因此每个孩子的成长都具有很强的可塑性,我们认为应当尊重孩子的选择,尊重孩子的成长愿望,给予她们宽广的空间以形成独立的个性。也正因为这样“Coobile 酷比乐”文化中所提到的就是COOl一点多样化的,只要我们能给予孩子的成长足够的关爱、尊重和引导,每个孩子都能成为天使般的完美孩子!"Coobile cool than music" brand culture connotation is that we will each child real world are deemed to be cultivating and shaping into a cute,smart, kind, sincere, honest..... Children. But each child real world of each character, they have different personalities, experiences, and family background. So every child's growth has very strong plasticity, we think we should respect the child's choice, respect the child's desire to grow, to give them a broad space to form an independent personality. It is because of this "Coobile cool music than the" cultural mentioned in the COOl is a diversified, as long as we can give the child enough love,respect and guide, every child can become Angel perfect child!

  在我们的品牌文化中强调关爱孩子和培养孩子的爱心,有爱心才能帮助孩子健康的成长,才能将孩子们培养成既富有爱心又具有个性快乐的孩子。因此在我们的品牌文化中,“Coobile 酷比乐”其实就是每个孩子,而每个孩子也都可以成为“Coobile 酷比乐”。品牌的核心理念就在于将“Coobile 酷比乐”作为一个载体实现家长对孩子的爱和孩子对社会的爱的传递与交流。Emphasis on child care and cultivate children's love in our brandculture, love to help children grow up healthy, can the children to be full of love and happy children with personality. So in our brand culture,"Coobile cool than music" is in fact each child, each child may also become the "Coobile cool than music". The core brand philosophy lies in the "Coobile cool than music" as a carrier to realize the parents love their children, and children love of community transmission andexchange.

  品牌定位Brand positioning

  市场定位MARKET POSITIONINGCustomer positioning CUSTOMER ORIENTATION

  中高档时尚童装Age: 3 years old -----16 years old children

  顾客定位CUSTOMER ORIENTATIONPrice: spring and the national unified retail price of 58 yuan -268 yuan,and 78 yuan -488 yuan

  年龄:3岁-----16岁男女儿童Price: spring and the national unified retail price of 58 yuan -268 yuan,and 78 yuan -488 yuan

  价位:春夏全国统一零售价人民币58元-268元,秋冬78元-488元The style STYLE POSITIONING

  风格定位STYLE POSITIONINGEnergetic, fashion, cool

  活力、酷炫、时尚Energetic, fashion, cool

  产品分类PRODUCT CATEProduct classification PRODUCT CATE

  男童和女童的比例为3:7,上装和下装的比例为2:1。Boys and girls, a ratio of 3:7, uploading and downloading of the ratio of 2:1.

  主要以纯棉面料为主,自由搭配和套装搭配相结合的各类针(梭)织T恤,风衣,灯芯绒,牛仔等童装系列产品。Mainly cotton fabrics, all kinds of needle free collocation suits andcombined (shuttle) woven T-shirts, windbreaker, corduroy, denim and other children's products.

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标签:Coobile酷比乐国内童装品牌
分类:北京外贸童装批发| 发布:zhangwen63| 查看: | 发表时间:2014-7-19
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